It seems that despite this, even Cena doesn’t think that WWE would be able to return to a time when promos were always on this level.

In case you didn’t know…

The Attitude Era was a time when wrestling was considered to be at its most popular and since the main demographic was adults aged 18-35, the WWE knew that they could get away with a lot riskier material.

The past two decades have seen a huge shift on the wrestling scene and it seems that the main demographic is now children, which is they the company made their shows PG, but sometimes allow the odd curse word to slip.

There has been a lot of speculation about the ways that wrestling can get back to the “good old days” but it seems that even Cena doesn’t think that the antics that were acceptable during the “Attitude Era” would be acceptable in WWE right now.

The heart of the matter

Cena has definitely been pushing the envelope with some of his promos that were aimed at the Undertaker ahead of their rumoured WrestleMania match, but when asked about if his rapper gimmick or even The Attitude Era would work today in a recent interview with Screen Rant, the former 16-time World Champion wasn’t convinced it would.

Career longevity is definitely something that Cena has had over the past decade and it seems that this is because of his ability to adapt to the changing times, which are obviously moving forward and not backward.

What’s next?

There was a recent report that confirmed that the US Network was set to allow riskier words to be used on their programming, but it seems that this is the closest that WWE will be getting to the antics of The Attitude Era in the coming years.

Author’s take

“The Attitude Era” was acceptable in the 1990s because people weren’t as easily offended, it wasn’t about promoting the right thing to children and there was no social media to push WWE into changing their minds about things if fans didn’t like a certain decision.

“The Attitude Era” was definitely a fantastic few years for WWE, but times have changed and that kind of violence, sexism, and foul-language is no longer acceptable on international TV, which is sometimes screened before the watershed at 7 pm.

Perhaps it’s time to get behind the current era and see where the boundaries of the current era are and make the best of them.

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